CREATIVE ART DIRECTOR ABOUT
LA BAHÍA
--
CRUZCAMPO
OGILVY ES
For the 75th anniversary of Camarón de la Isla, Cruzcampo transformed heritage into a bold brand statement.
By reviving unreleased verses from La Cruz del Campo and reinterpreting them in Un puente por la bahía, the brand didn’t just pay tribute to a legend, it reignited cultural pride. The live premiere at Madrid’s Puerta del Sol, in front of 12,000 people and Camarón’s family, turned the campaign into a powerful collective experience.
With emerging artists Judeline and Yerai Cortés blending flamenco roots with contemporary sounds, the campaign built a bridge across generations in a surprising way.
Cruzcampo proved it is more than just a beer: it is a cultural catalyst, amplifying Spain’s accent, celebrating its identity, and making tradition resonate with a new generation.
SELECTED WORK
RIBBON DISHES FOSTER’S HOLLYWOOD HOOPS OUTSIDE
GUAO GUAO DESPERADOS GLFM
NOVEDADES 2026 IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOVLER CRUZCAMPO
LONA PRESIDENTES IKEA
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPO
DESIGN & CRAFT
ABOUT ME HOME