CREATIVE ART DIRECTOR ABOUT
GLOW
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DUREX
McCANN SPAIN
Gen Z is less interested in sex but deeply passionate about skincare, creating a unique challenge for Durex.
To bridge this gap, the brand reframed lube as a beauty essential with The After Glow, positioning it around the scientifically proven skin benefits of sex: increased collagen production, brighter skin, and reduced inflammation.
By hijacking the language and codes of the beauty industry, Durex transformed its product into something Gen Z couldn’t ignore. Through a bold rebrand, beauty-driven social content, and collaborations with TikTok influencers, the campaign disrupted the skincare space and connected pleasure to the glow Gen Z desires most.
RIBBON DISHES FOSTER’S HOLLYWOOD HOOPS OUTSIDE
GUAO GUAO DESPERADOS GLFM
NOVEDADES 2026 IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOVLER CRUZCAMPO
LONA PRESIDENTES IKEA
THE AFTER GLOW DUREX
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PATRIMONIO CRUZCAMPO
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