CREATIVE ART DIRECTOR ABOUT
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DESPERADOS
LePUB MILAN
GUAO GUAO brings together Desperados and the unstoppable force of Latin culture. In collaboration with Grammy-winning producer Ovy on the Drums and artist Micro TDH, the campaign launched a track and music video that embody spontaneity, boldness, and celebration.
As Latin music rises globally, Desperados tapped into this movement to connect authentically with young audiences. Beyond streaming, the campaign came alive through street takeovers, AR experiences, and digital activations.
The result: Desperados positioned itself as “the beer with Latin vibe”, a cultural spark that turns every moment into a fiesta.
RIBBON DISHES FOSTER’S HOLLYWOOD HOOPS OUTSIDE
GUAO GUAO DESPERADOS GLFM
NOVEDADES 2026 IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOVLER CRUZCAMPO
LONA PRESIDENTES IKEA
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPO
DESIGN & CRAFT
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