FERNANDO MIRANDA CAMACHO                                          CREATIVE ART DIRECTOR                                                                                                                     WORK         DESIGN & CRAFT        ABOUT

            CRUZCAMPO
            OGILVY ES

With Volver, Cruzcampo turned its Christmas edition into more than tradition, it became a social mission.
Addressing the reality of young people from Jaén who must leave to pursue their dreams, the brand created a limited-edition beer whose profits fund Talento Cruzcampo scholarships, helping them train and eventually return home.
By sharing the stories of local talents like Roko, Ángeles Toledano, and Juanjo Mesa, the campaign tapped into feelings of exile, belonging, and hope.
Rooted in Jaén, where the Christmas beer is brewed, Volver positions Cruzcampo as more than a seasonal drink: a brand that invests in people, celebrates identity, and makes “coming back” possible.



FERNANDO MIRANDA                                                                                                                                
                                                                                                                                                           
CREATIVE ART DIRECTOR
McCANN SPAIN







ABOUTSELECTED WORK

RIBBON DISHES FOSTER’S HOLLYWOOD
GUAO GUAO DESPERADOS
NOVEDADES 2026 IKEA
LONA PRESIDENTES IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOLVER CRUZCAMPO
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPOPERSONAL PROJECT
 
HOOP OUTSIDE
GLFM


DESIGN & CRAFT




THANKS FOR WATCHING