FERNANDO MIRANDA CAMACHO                                          CREATIVE ART DIRECTOR                                                                                                                     WORK         DESIGN & CRAFT        ABOUT  

LONA PRESIDENTES



            IKEA
            McCANN SPAIN

For years, El Clásico began away from the pitch, with a pre-match lunch between the boards of Real Madrid and FC Barcelona. When that tradition broke down, so did one of the few spaces for dialogue in the rivalry. The campaign addresses that unresolved tension with a simple message placed between Florentino Pérez and Joan Laporta: some issues are better solved off the field. The kitchen becomes the neutral ground where conversation can happen again.
What started as a symbolic nudge became real. The message moved beyond the banner, and the boards eventually sat down to eat together. A demonstration that sharing a table can still be the first step toward easing conflict, even in football’s fiercest rivalry.


FERNANDO MIRANDA                                                                                                                                
                                                                                                                                                           
CREATIVE ART DIRECTOR
McCANN SPAIN







ABOUTSELECTED WORK

RIBBON DISHES FOSTER’S HOLLYWOOD
GUAO GUAO DESPERADOS
NOVEDADES 2026 IKEA
LONA PRESIDENTES IKEA
FUN WINS! FOSTER’S HOLLYWOOD
VOLVER CRUZCAMPO
THE AFTER GLOW DUREX
UN PUENTE POR LA BAHÍA CRUZCAMPO
8M MINISTERIO DE IGUALDAD
PATRIMONIO CRUZCAMPOPERSONAL PROJECT
 
HOOP OUTSIDE
GLFM


DESIGN & CRAFT




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