FERNANDO MIRANDA CAMACHO                                          CREATIVE ART DIRECTOR                                                                                                                     WORK         DESIGN & CRAFT        ABOUT

            CRUZCAMPO
            OGILVY ES

“Patrimonio” campaign celebrates the cultural and emotional value of Andalusia, positioning the brand as a living symbol of its identity, traditions, and way of life.

This idea comes to life through a special edition where the labels highlight elements of everyday Andalusian heritage, such as puchero or the tradition of going “al fresco”, alongside iconic figures like Camarón de la Isla. The project also features contributions from important regional artists such as Pepe Baena, turning the beer into a platform for local pride and culture.





FERNANDO MIRANDA                                                                                                                                
                                                                                                                                                           
CREATIVE ART DIRECTOR
McCANN SPAIN







ABOUTSELECTED WORK

RIBBON DISHES FOSTER’S HOLLYWOOD
GUAO GUAO DESPERADOS
NOVEDADES 2026 IKEA
FUN WINS! FOSTER’S HOLLYWOOD
UN PUENTE POR LA BAHÍA CRUZCAMPO
VOLVER CRUZCAMPO
PATRIMONIO CRUZCAMPO
THE AFTER GLOW DUREX
8M MINISTERIO DE IGUALDAD
LONA PRESIDENTES IKEAPERSONAL PROJECT
 
HOOP OUTSIDE
GLFM


DESIGN & CRAFT




THANKS FOR WATCHING